Do you smile once you see an emoji in an e mail? The use of emojis, icons and symbols has become a hot matter in e mail marketing. Some manufacturers are all for emojis, while others see them as unprofessional.
We wanted to know what you think. Juvlon requested its clients whether or not emojis needs to be in emails. The results show 82.35 p.c of shoppers say sure, and 17.65 p.c say no.
It appears Juvlon prospects are on to something. There is information that shows 56 p.c of brands that use emojis and symbols in an electronic mail’s subject line have a higher unique open rate.
While that’s a formidable statistic, it doesn’t mean emojis are right for everyone. That will help you determine whether or not or not to use emojis in your emails, we’ve created this useful guide to offer you all the knowledge you have to make the precise decisions for your business.
Advantages of emojis
There are some convincing arguments to make use of emojis. Take a look:
In crowded inboxes, emojis standout. They’re eye-catching. Who doesn’t wish to appeal to attention to their electronic mail?
They convey emotion
Emojis convey emotion that’s tough to sum up in words.
Emojis don’t take up numerous space
A great subject line is round 50 characters. An emoji conveys a message in just one character.
Emojis are a hit
Right now, emojis are the “in thing.” Adding them to your topic line shows your brand is embracing the times.
Disadvantages of emojis
Right here’s a have a look at among the disadvantages of emojis:
They can look unprofessional
In some cases, emojis don’t match with the intense nature of a brand and might look unprofessional.
Some emojis don’t render correctly. In different words to emojis, slightly than seeing a coronary heart, your prospects may see an enormous black box or a question mark.
Emojis will be overused
If a brand uses emojis in every e mail, it may possibly take away its effectiveness. If prospects see them on a regular basis in their inbox, they’ll ignore them.
The best way to inform if emojis are right in your model
Right here’s a list of inquiries to ask your self before using emojis:
Does your model have a straight-laced, skilled tone?
Do you cater to high caliber purchasers?
Is your target demographic older?
Would your purchasers be bothered or turned off by an emoji?
For those who answered sure to any of those questions, emojis may not be proper for your brand. If you happen to answered no, it’s time to present emojis a try.
Any brand that decides to use emojis should test them. Run split tests to see how your audience responds before adding emojis to your electronic mail advertising and marketing strategy.